Social Media Manager

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Plymouth

Commercial

Not Specified

Permanent

Monday - Friday

8.30 - 17.00

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Social Media Manager

About The Role

As a Social Media Manager, you’ll take the lead on how our Ginsters brand shows up online. You’ll create engaging content, manage our social channels, and use insight and data to help us connect with audiences in meaningful ways.

Working closely with colleagues across Marketing, Brand, and the wider business. You will help bring our stories to life — protecting our reputation while making our content relevant, creative, and impactful.

We are flexible on location as long as you are able to travel regularly to Plymouth and Cornwall to capture content.

Key Responsibilities

Own and manage social media channels across Ginsters
Create, plan, and deliver engaging content that reflects our brands and values
Use data and insights to track performance and continuously improve results
Manage social media calendars and respond to trends in a timely way
Work closely with Brand, Marketing, PR, and other teams to support campaigns
Help protect and enhance brand reputation through thoughtful community management
Ensure content aligns with brand guidelines and governance standards
Support the wider team during busy periods or when extra help is needed

About You

We believe the best ideas come from different perspectives. At Samworth Brothers, we value people who enjoy working together and are motivated to make a difference.

You must have experience managing social media channels (in-house or agency) and related analytics tools
Experience of a similar role for a branded business would be an advantage
Bringing strong communication skills and a great eye for engaging content
With a creative mindset balanced with attention to detail
You will be proactive, adaptable approach and willingness to take ownership
You will have a strong focus on quality, brand consistency, and audience engagement

What We Offer

We’re creating a workplace where different ways of thinking are welcomed and supported — with clear communication, flexible processes, and a focus on continuous improvement so everyone can thrive.

Company pension scheme

Health and wellbeing support and online GP Service

Employee discount scheme

Annual pay reviews

Profit‑related pay

Opportunity for extended leave

Training and development to help you unlock your potential

About Us

Working for Ginsters, an award-winning beloved Cornish Pasty is the real deal, and has Protected Geographical Indication to prove it! The Cornwall Bakery is a Savoury Pastry Centre of Excellence. It is a large-scale manufacturer of fresh chilled foods, focusing on savoury pastry pies, savoury slices, pasties and rolls. We’ve come a long way, but our Cornish heritage will always remain at the heart of our brand. We are strong supporters of the Cornish community and are proud to source local ingredients, from Hay Farm, in our products. We’d love to welcome you into our family. Join us in delivering delicious, high-quality products that celebrate tradition, taste, and teamwork.

Ready to make a difference? Join us and be part of something special!

We’re proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that’s fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.

Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.

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